Location: Online via Zoom - 9.30am to 5pm
Engineers Ireland are holding a one-day workshop as an opportunity to refresh sales and marketing mindset. This one-day workshop is an opportunity for Engineering SMEs to refresh their marketing approach and mindset! This session is also especially relevant for those who are not in a pure sales and marketing role and need to balance this function with other responsibilities.
Engineering SMEs will always need to find ways to capture the attention of their market, and establish their authority in their space. From the outside, the world of marketing seems to change rapidly. However, when we look deeper, we notice that the basic objectives and thinking remain the same. New tools emerge to enhance the process, but we are constantly seeking the same outcomes. We will return to the basics of marketing by looking at logos and websites, creating digital content, and how offline and online marketing may feature in a business.
Offline and Online Marketing - A Mix for Engineering SMEs
Key Roles in any Marketing Function
Logos, Websites and Brand Presence
Overview of Social Media Platforms
Creating Digital Content - Video, Photo and Text
Maximising exposure of your Project Portfolio
Marketing Key Individuals in the Organisation - Personal Branding for Engineers
The 3 Cs of Trust in Marketing
Influencing Recruitment of Engineers through Marketing
Who Should Attend?
This course is designed for anyone who is part of the marketing or sales function of a business, especially those who have a part time responsibility for marketing and need to be efficient with time and resources. Roles and titles that will benefit from this content include
Further details and registration is here.